New name. Same important vision. 

The St. Croix River Association has become the Wild Rivers Conservancy of the St. Croix and Namekagon.

Our new name flows from the changing and diverse needs of the watershed, reflecting our goals and hopes for the future.

Who We Are:

The Wild Rivers Conservancy is the official nonprofit partner of the St. Croix National Scenic Riverway.
Together with the National Park Service and others, we create opportunities for people to experience and care for the Riverway.

Thanks to your support, we work throughout the watershed
to protect and enhance this national park that flows through its heart.

Protect & Restore

The Conservancy takes a holistic approach to watershed protection and renewal. We target and prioritize conservation efforts that result in the greatest pollution reduction, land conservation, and stewardship growth.

Learn & Explore

We lead programs so people of all backgrounds and abilities can discover and explore the St. Croix, inspire river stewardship through watershed-wide education, and engage children and non-typical park visitors to realize the health and inspiration that comes from time spent on the river.


Fundamentally, it will take everyone to protect the Riverway, including our individual and business supporters. Continued protection of this place and its world class experiences requires commitment from all of us.

With your support we can make sure this special, but fragile,Wild and Scenic River National Park
remains an intact, healthy river system.

Upcoming Events

2021 Northwest Wisconsin Lakes Conference

June 18 @ 9:00 am - 3:30 pm

Join the online 2021 Northwest Wisconsin Lakes Conference! The Northwest Wisconsin Lakes Conference, one of the state’s premier lake conferences, includes a full day of presentations that will appeal to all students, property owners, government officials, and Wisconsin lake lovers.…

Learn to Paddle: Lake O’ the Dalles, June 23

June 23 @ 5:00 pm - 7:00 pm

Have you wanted to learn how to paddle but didn’t know how to get started? Do you know someone who would love to learn how to explore the river in a kayak? We’ve got you covered with FREE learn-to-paddle events…

Naturalist Nights: St. Croix Savanna SNA

June 24 @ 5:30 pm - 7:00 pm

Discover a hidden gem (and possibly your new favorite spot in the Riverway) during Naturalist Nights with Wild Rivers Conservancy Naturalist Jeremiah Walters! The St. Croix Savanna Scientific and Natural Area (SNA) is home to spectacular views of the St.…

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