Meet the Wild Rivers Conservancy

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New name. Same important vision.

The St. Croix River Association has become the Wild Rivers Conservancy of the St. Croix and Namekagon.

Our mission is inspiring stewardship to forever ensure the rare ecological integrity of the St. Croix and Namekagon Riverway.

Our new name and mission flow from the changing and diverse needs of the watershed, reflecting our goals and hopes for the future. Using both St. Croix and Namekagon in our name distinguishes and defines us as the nonprofit partner for the St. Croix National Scenic Riverway. The new brand will increase visibility and support for the park and our work. It will advance our ability to help protect park resources and enhance the visitor experience to cultivate future park champions.

Children watching paddleboat in St. Croix Dalles. (Photo: Margaret Boike)
Children watching paddleboat in St. Croix Dalles. (Photo: Margaret Boike)
White pine cone and needles. (Photo: Craig Blacklock)
White pine cone and needles. (Photo: Craig Blacklock)
Paddling the Namekagon. (Photo: Conservancy Paddle Participant)
Paddling the Namekagon. (Photo: Conservancy Paddle Participant)

Together with the National Park Service and others, Wild Rivers Conservancy creates opportunities for people to experience and care for the Riverway.
Our work includes: 

  • Facilitating adventures and outings for people of all ages, abilities, and skill levels
  • Educating K-12 students through in-person and online environmental activities
  • Engaging the public on woodland and water conservation efforts
  • Restoring habitats and mitigating invasive species to help native plants, insects, and animals survive and thrive
Exploring the woods of the Namekagon. (Photo: Kate Wright, Wild Rivers Conservancy)
Exploring the woods of the Namekagon. (Photo: Kate Wright, Wild Rivers Conservancy)
River fun at Nelson's Landing. (Photo: Dawn Kish, National Park Foundation)
River fun at Nelson's Landing. (Photo: Dawn Kish, National Park Foundation)
Photo Credit: Craig Blacklock
Photo: Craig Blacklock

As the Riverway continues to see a record number of visitors, it is more important than ever for us to continue working together to conserve our wild and scenic rivers. Wild Rivers Conservancy is ready and excited for the new opportunities ahead, and we hope we can count on your support. 

We are incredibly grateful to everyone that helped lay the groundwork for everything we are today. The new brand builds on our rich, 110-year legacy to give the Riverway a stronger voice. Together, we’ll be a strong organization for the Riverway for another 110 years!

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Download the Wild Rivers Conservancy Press Kit